Jee Lee, Founder & Creative Director On Realizing Her Own Vision By Creating Brand A.F.L.O.A.T and Paving the Way in Conscious Consumerism in Swimwear

“”Made in NYC” has a special meaning for me despite the relatively higher cost of production that comes as a result. “Made in NYC” has allowed me to have full, direct control over the entire process from sample making to production in order to ensure high quality. Additionally, I made it our goal to use sustainable, eco-friendly fabrics as well as minimal packaging, which is in line with what the acronym A F L O A T stands for— ‘All For the Love of an Awesome Tomorrow,’ signifying our commitment to raise awareness on sustainability issues.”